This is your hub for tools, templates, and best practices from the School of Business Office of Communications. Whether you’re planning an event, updating your website, creating marketing materials, or improving your unit’s digital presence, these resources will help you work efficiently and stay aligned with UConn brand and communication standards.
Events & Promotion
Planning an event or promoting an initiative? These guides walk you through required steps, available marketing channels, and ways to enhance visibility across the School of Business.
(Keep) Planning Your Event (Start Here) – Step‑by‑step guide to preparing, scheduling, and executing an event.
(Keep) University Event Calendars – Submit or promote events on official UConn and School of Business calendars.
(Keep – Scott to review) Display Monitors – Specs and submission instructions for digital screens on campus.
Websites
(NEW – Bill to review) Whether you are a new School of Business entity requiring a web presence, or an existing unit seeking guidance with UConn’s Aurora Website Builder, the School of Business Office of Communications is here to help. These self-guided resources are designed to support accessible, engaging web content that aligns with the UConn brand and advances strategic objectives within the School of Business.
Managing Your School of Business Website – Your guide to marketing & communications services, web strategy & content management, compliance, tools, and training.
Student Organization Websites – Best practices and guidelines for registered student organizations.
Multimedia & Design
Tools to help you create high‑quality visuals, documents, and campaigns that represent the School of Business brand accurately. Content aligns with published guidelines and services described by the Office of Communications.
School of Business Brand Style Guide.pdf – Official typography, colors, and usage rules.
Printing Services – Standards for wordmarks, placement, and usage.
University Logos and Branding – Guidance for photography, video, and digital asset management.
News, Press & Social
For storytelling, media outreach, and online engagement, these resources support consistent, strategic communication across platforms. Based on services outlined by the Office of Communications.
Editorial Style Guide – Grammar, tone, and content guidelines.
(Keep – Scott to review) Social Media – Best practices for maintaining official School of Business accounts.
(Keep – Scott & Melissa to review) Editing Your Profile – Steps for modifying your faculty or staff page.