This is your hub for tools, templates, and best practices from the School of Business Office of Communications. Whether you’re planning an event, updating your website, creating marketing materials, or improving your unit’s digital presence, these resources will help you work efficiently and stay aligned with UConn brand and communication standards.
Events & Promotion
Planning an event or promoting an initiative? These guides walk you through required steps, available marketing channels, and ways to enhance visibility across the School of Business.
Planning Your Event (Start Here) – Step‑by‑step guide to preparing, scheduling, and executing an event.
Event Calendars – Submit or promote events on official UConn and School of Business calendars.
Posting in Our Buildings – Approved locations and rules for physical signage.
Alternative Marketing Channels – Additional ways to get the word out.
Display Monitors – Specs and submission instructions for digital screens on campus.
Websites
Whether you manage a department site or support faculty pages, these resources ensure consistent, accessible, and brand‑aligned web content.
Content Management – CMS guidance, standards, and update workflows.
Faculty Websites – Templates and tips for maintaining faculty pages.
Student Organization Websites – Best practices and guidelines for student‑run sites.
Creating Webforms – How to build forms that follow UConn security and accessibility requirements.
Multimedia & Design
Tools to help you create high‑quality visuals, documents, and campaigns that represent the School of Business brand accurately. Content aligns with published guidelines and services described by the Office of Communications.
School of Business Brand Style Guide.pdf – Official typography, colors, and usage rules.
Printing Services – Standards for wordmarks, placement, and usage.
University Logos and Branding – Guidance for photography, video, and digital asset management.
News, Press & Social
For storytelling, media outreach, and online engagement, these resources support consistent, strategic communication across platforms. Based on services outlined by the Office of Communications.
Editorial Style Guide – Grammar, tone, and content guidelines.
Social Media – Best practices for maintaining official School of Business accounts.
Editing Your Profile – Steps for modifying your faculty or staff page.